Beginning of CIMET
A platform offering comparison-as-a-service
In 2017, following increased scrutiny from the NSW government around transparency in comparison websites, CIMET was founded to raise the standard. Our CEO, Ankit Jain, identified a gap in the market: consumers needed a trustworthy, scalable solution to compare products without hidden agendas. CIMET introduced Comparison-as-a-Service (CaaS), enabling businesses to embed compliant, customer-first comparison tools directly into their platforms.
Who are we today?
CIMET is a comparison platform built for businesses. We’ve powered over 15 million comparisons in Australia, partnering with 250+ brands to deliver seamless customer journeys.
Backed by ISO 27001 certification and a customer-first mindset, we enable businesses to offer trusted, compliant and a conversion-driven comparison-as-a-service. From fintechs to real estate agencies, loyalty platforms to aggregators, CIMET helps brands stand out by connecting customers to smarter choices.
Achievements and awards
Made the Australian Financial Review’s Fast Starters List 2021 and 2022.
With major partners in the mobile, NBN and energy space, from Telstra, to Dodo, to Energy Australia. We work with them all!
Why Choose CIMET?
With millions of comparisons enabled, CIMET helps your business deliver smarter customer journeys. Our platform is built to integrate seamlessly, keeping your brand front and centre. What we offer your business?
Seamless integration
Embed comparison into your website with customised UI.
End-to-end sign up
Customers compare, connect and switch in just a few clicks.
Smarter customer engagement
Remarketing via SMS and emails to boost conversions.
Advanced tools
CRM integration, bill data extraction and real-time reporting.
Partner support
Concierge service and compliance built into every step.
Our Purpose, Vision & Values
Purpose
To revolutionise the way people make decisions.
CIMET empowers businesses by embedding comparison tools that drive customer trust, transparency, and smarter decision-making.
Vision
To be the platform that transforms how businesses empower their customers making comparison smarter, simpler, and accessible worldwide.
Our core values
We design around real needs.
Every product, every decision starts with what’s best for your customer.
We built what’s next.
Change is constant, and we embrace it through continuous innovation.
We act with integrity.
Every choice is guided by fairness, honesty, and doing what’s right.
We value every resource.
We value every resource.
Our board members
Location